Decision making styles refers to personality, thought processes, and behavioral elements that are part of the decision making process, individually or in groups.When we researched this topic we found many sources that are unclear about decision making types particularly with respect to the following: To add clarity to our meaning here is how we distinguish some related, but possibly confusing, terms. Linguistics exists as a formal area of study to address this issue, with sub-topic areas specifically focused on addressing meaning (semantics and pragmatics).Ībove we have provided our specific meaning for types of decision making. This is one of the reasons we include a glossary, and try to ensure that we provide clarity for the terms we use around our decision making topics. Unfortunately, language is not precise, and creates the opportunity for confusion that can contribute to information overload, or worse, information noise. In this case, the consumer (entity) can be an individual or a person within a business.Ĭreating some helpful distinctions related to types of decision making Consumer decision making consists of choices that determine our effectiveness in purchase decisions that occur in either a personal or business context.This category includes what is sometimes referred to as life decisions.
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